Graphic Design
Graphic Design
Your Brand Is Not Just a Logo. It Is How You Win or Lose.
Look at your brand with clear eyes. Does it help you sell today? Does it make people trust you fast? Does it work in every place where your customer sees you? If you are not sure, your brand is costing you money.
At Naymax Digital, we build brands that are bold, simple to use, and built to drive results. We mix strong strategy with brave design. We keep our words clear. We keep our visuals sharp. We measure what matters. We work across the USA with businesses of every size.
You get a full team that thinks like owners. We create with you, not for you. We make a plan, we design, we test, and we improve. Your brand becomes a system that anyone on your team can use to produce great work every single day.
Free 30 minute consultation. Free in depth brand review after the call.
What Happens When Branding Is Weak
- You look like your rivals. People forget you.
- Your ads cost more and convert less.
- Your site is hard to scan. People drop fast.
- Your social posts feel random. No build up. No trust.
- Your team spends time guessing. Work is slow. Results are weak.
- Printers and vendors make changes that break your look.
- New hires do not know how to design in your style.
- You pay for design again and again with no lasting gain.
We fix this. We turn your brand into a clear system that saves time, lowers cost, and lifts results across ads, site, and sales.
Our Branding Process In Detailed Steps
We keep the process simple, fast, and data driven. You will see progress every week.
1. Kickoff and goal setting
We meet for 30 minutes. We define business goals, audience, and success metrics. We collect your current assets and any market research.
2. Brand audit
We review your logo, colors, fonts, voice, site, ads, decks, merch, print, and social. We score each part for clarity, recall, and fit. We list urgent fixes and long term gaps.3. Market and competitor scan
We map your space. What do rivals say. How do they look. Where is the copy the same. Where are the visual tropes. We find white space for your brand to own.4. Audience and message map
We outline primary users and buyers. We list their pain points and jobs to be done. We write simple value statements that answer each pain with proof.5. Positioning and promise
We choose one clear promise to lead your brand. We write your value ladder. We define what you stand against. We set tone words that guide copy and design.6. Name and tagline support
If you need a new name or tagline, we run a fast sprint. We test options for tone, recall, and domain or legal checks. We pick a short, strong line that you can own.7. Visual territories
We build 3 to 5 style routes. Each shows mood boards, color sets, type pairs, image style, and motion samples. You react. We align on one route.8. Logo concept sprints
We design many logo marks and wordmarks. We test them in small sizes, on dark and light, on mobile and print. We cut hard. We keep only what reads fast and feels right.9. System design
We build the full identity. Colors with clear roles. Type scale and hierarchy. Icon and illustration sets. Grid rules. Layout patterns. Motion and video frames. Social templates. Ad frames. Deck system.10. Real world prototypes
We place your brand on key assets. Home page hero. Facebook and Instagram posts. LinkedIn cover. TikTok cover. YouTube thumbnail. Ad banners. Product packaging. Business card. Email header. Sales deck slides. You see it live.11. Usability and stress tests
We test the brand in hard cases. Long headlines. Tiny spaces. Low light photos. Busy backgrounds. We check ADA contrast. We check print production. We fix weak spots.12. Guidelines and training
We write a clear brand guide in plain English. It includes do and do not examples. We record short screen videos to show your team how to build posts, ads, decks, and pages with templates.13. Asset kit handoff
You get source files in Figma, Adobe, and export files in SVG, PNG, PDF. You get a link to a shared library. Your team can download templates and start.14. Launch plan
We make an action list for 30, 60, and 90 days. We set what changes first. We plan how to roll out your brand across site, ads, email, social, and print.15. Post launch review and optimization
We check your metrics. We compare before and after. We improve weak touchpoints. We set a monthly creative rhythm so the brand stays fresh.Services We Offer. Each One Built For Results.
We cover every part of branding and graphic design. Each service lists what you get and how it affects real numbers.
Brand Strategy and Positioning
- Deliverables: Positioning statement, value ladder, audience map, tone words, message map, competitor map.
- Impact: Clear story that drives lower cost per click, higher click through rate, and better conversion. Sales and marketing now use the same simple language.
Naming and Taglines
- Deliverables: Shortlist, checks, final name or tagline, usage rules.
- Impact: Easier recall and stronger branded search growth. Better word of mouth.
Logo Design and Wordmarks
- Deliverables: Primary mark, stacked and icon versions, lockups, spacing rules.
- Impact: Instant recognition at small sizes. Clean look in app icons, favicons, and badges. Stronger ad thumb stop.
Visual Identity System
- Deliverables: Color roles, type scale, grid, layout system, image style, motion rules.
- Impact: Faster content production. Higher consistency across teams. Lower design cost over time.
Typography Systems
- Deliverables: Font pair choices, license guidance, responsive type scale, line length rules.
- Impact: Better readability on mobile. Longer dwell time. More pages per session.
Color Systems
- Deliverables: Primary, secondary, accent sets. Light and dark themes. Contrast tested values.
- Impact: ADA safe design. Better clarity in charts and data visuals. Fewer print errors.
Social Media Design Systems
- Deliverables: Post templates, story frames, reel covers, highlight icons, profile rules.
- Impact: Faster posting. Higher engagement. Clearer brand in busy feeds.
Messaging and Voice
- Deliverables: Voice rules, sample headlines, about copy, product copy, email tone, social tone.
- Impact: Consistent voice lifts trust and conversion. Sales calls start warmer.
Brand Guidelines
- Deliverables: PDF and web guide. Use cases, templates, and real examples.
- Impact: Anyone can design on brand in minutes. Lower rework. Less dependency on one designer.
Advertising Creative
- Deliverables: Static ads, motion ads, UGC scripts, hooks, and storyboard sheets.
- Impact: Higher click through rates and lower CPM. More sales at the same spend.
Packaging Design
- Deliverables: Dielines, 3D mocks, print specs, color proofs.
- Impact: Shelf stand out. Fewer returns. More repeat buys.
Print Collateral
- Deliverables: Business cards, brochures, flyers, one pagers, menus, catalogs.
- Impact: Clean handouts that support sales and events. Better conversion at trade shows.
Iconography and Illustration
- Deliverables: Custom icon set, spot illustrations, usage rules.
- Impact: Clearer communication. Warmer brand feel without heavy copy.
UI Visual System for Web and App
- Deliverables: UI kit, buttons, forms, cards, banners, icon set, illustration system, component library.
- Impact: Faster web builds. Fewer dev bugs. Better conversion from landing pages.
Presentation and Sales Decks
- Deliverables: Master deck system, slide templates, icon kit, data charts.
- Impact: Shorter sales cycles. Clear story for investors or partners.
Photography Art Direction and Shoots
- Deliverables: Shot lists, mood, lighting and framing rules, on site or remote direction.
- Impact: Real images that fit your look. Strong trust and higher conversion.
Motion Graphics and Video Graphics
- Deliverables: Logo reveal, lower thirds, intro and outro frames, captions.
- Impact: Higher watch time and better video ad results.
Signage and Environmental Graphics
- Deliverables: Exterior and interior sign design, wayfinding, trade show booth graphics.
- Impact: Strong offline presence that matches your online brand. Better foot traffic.
Template Kits and Content Packs
- Deliverables: Canva or Figma templates for posts, ads, decks, and one pagers.
- Impact: Your team produces work fast and on brand. No bottlenecks.
Problems We Solve. One By One. With Real Fixes.
What happens: Your site looks one way. Your ads look different. Your social looks random. People do not connect the dots.
How we fix it: We create one identity system and templates for every channel. We train your team. We lock styles in shared libraries.
Result: Higher brand recall and lower design time.
What happens: You feel old next to fresh rivals. Your logo breaks on small screens.
How we fix it: We redraw your mark for clarity. We update type and color. We refresh with care so your history stays intact.
Result: Modern look without losing trust.
What happens: Your copy is vague. Ads feel generic. People bounce.
How we fix it: We write a simple promise and proof points. We give you headline and subhead formulas.
Result: Clear message that moves people to act.
What happens: Tiny text. Low contrast. Buttons that are hard to tap.
How we fix it: We set mobile first type scale and spacing. We test in common phones.
Result: Easier reading and more conversions on small screens.
What happens: People cannot read your text. You lose trust and risk complaints.
How we fix it: We tune your palette to pass WCAG contrast checks.
Result: Better reach and safer design for all users.
What happens: Posts do not build a story. Engagement is low.
How we fix it: We set a weekly content rhythm with templates. We define evergreen pillars and campaign bursts.
Result: Faster production and stronger engagement.
What happens: Every asset starts from zero. Work gets stuck with one person.
How we fix it: We deliver templates and a clear guide. Anyone can build on brand.
Result: Lower cost and faster turnarounds.
What happens: Good product but poor click through and high cost per lead.
How we fix it: We rebuild your ad creative with strong hooks and clean frames that match your brand. We A or B test and adapt fast.
Result: Higher CTR, lower CPM, and better ROAS.
What happens: New hires guess. Vendors make off brand choices.
How we fix it: We train your team with short videos. We give easy rules and live examples.
Result: Fewer errors and more consistent work.
Industries We Serve. Tailored Playbooks That Drive Results.
We design for many fields across the USA. Each field has its own pain points. We write and design with those in mind.
Pain: Cart drop, ad fatigue, crowded feeds.
Plan: Bold product images, clear price blocks, review highlights, fast landing pages, UGC ready frames, and strong email design.
Result: Higher add to cart rate, higher AOV, stronger repeat buys.
Pain: Low bookings on weekdays, poor menu display, weak photos.
Plan: Mouth watering photography, clear online menu, simple booking and delivery links, and social story frames that show people and dishes.
Result: More reservations and more online orders.
Pain: Listings look the same as others. Leads lack trust.
Plan: Clean map visuals, badge system for features, agent profiles with trust cues, and strong yard signs and print sheets that match the site.
Result: More inquiries per listing and faster close.
Pain: Hard to prove quality online. Local trust is weak.
Plan: Before and after visuals, job badges, service area maps, review layout, truck wraps, yard signs, and quote sheets that are on brand.
Result: More local calls and higher win rates.
Pain: Patients fear poor care. Sites are hard to read.
Plan: Calm colors, friendly photos, clear services, provider profiles, form clarity, and ADA safe design.
Result: More bookings and better patient trust.
Pain: Low trust and heavy copy.
Plan: Clean type, simple charts, risk disclaimers that do not scare, advisor bios, and compliant print kits.
Result: More booked calls and better lead quality.
Pain: All firms look the same.
Plan: Authority tone, case types by icon, attorney pages with proof, and a fast deck for calls.
Result: More high value inquiries.
Pain: Overuse of third party booking.
Plan: Dream visuals, simple direct booking design, and seasonal campaign kits that match ads.
Result: More direct bookings and better margins.
Pain: Style without sales.
Plan: Editorial look with fast shop links, size fit visuals, UGC frames, and strong lookbook PDFs for partners.
Result: Higher conversion and better wholesale interest.
Pain: High churn, weak class sign ups.
Plan: Energy visuals, trainer spotlights, simple class grids, pass cards, and member story frames for social.
Result: Higher sign up and lower churn.
Pain: Price shoppers and last minute gaps.
Plan: Clean style, strong portfolio grids, quick book links, gift card visuals, and loyalty visuals that feel premium.
Result: Better average ticket and more repeat clients.
Pain: Complex info, slow enrollment.
Plan: Clear program pages, proof from alumni, simple forms, and a deck system for fairs and webinars.
Result: More qualified applications.
Pain: Low donations and low story power.
Plan: Human stories, clean donate flows, event kits, and report designs that donors can scan fast.
Result: Higher donation rate and better sponsor interest.
Pain: Complex product story. Low trial to paid.
Plan: Clear benefits over features, simple diagrams, product UI frames, pricing clarity, and demo deck kits.
Result: More demo requests and better trial conversion.
Pain: Inventory looks dull. Hard to compare.
Plan: Card based vehicle grids, finance badge system, service booking frames, and lot signage that matches the site.
Result: More test drives and service bookings.
Pain: Short attention and content chaos.
Plan: Simple key art rules, trailer frames, thumbnail systems, and event kits.
Result: Higher watch time and ticket sales.
Pain: Need trust now. Need a story now.
Plan: Sharp pitch deck, bold site hero, product frames, and press kit.
Result: Faster investor calls and early customer growth.
How We Measure Brand Results
Brand should move numbers. We set and track simple KPIs.
- Brand recall with aided and unaided tests after launch
- Branded search volume growth in Google Search Console
- Click through rate lift on paid ads with new creative
- On site conversion rate on key pages
- Time on page and scroll depth for content pieces
- Email open and click rates with new templates
- Social engagement rate and save or share rate
- Sales cycle length and close rate feedback from your team
We compare before and after. We share the wins and the gaps. We refine.
Collaboration and Timeline
Week 1 to 2
Kickoff, audit, research, positioning, and message map.
Week 3 to 4
Visual territories, logo sprint, and first system build.
Week 5 to 6
Prototypes, usability tests, refine, and finalize identity.
Week 7
Guidelines, templates, training, and asset handoff.
Week 8 and beyond
Launch support, creative sprints for ads and social, and monthly brand health reviews.
Timelines shift by scope and speed of feedback. We keep you updated with a simple dashboard and weekly check in.
Tools and Handoff
- Design in Figma and Adobe
- Files in SVG, PNG, PDF, and print ready formats
- Fonts with license guidance
- Templates in Figma and Canva if you prefer
- Brand guide as a live web page and a PDF
- Video shorts that teach your team how to use the system
Frequently Asked Questions
Yes. We can keep your core mark and update type, color, and layout rules. This is common when you have history you want to protect.
Yes. We love it. We co create. We share libraries. We train and support.
Yes. We set specs and work with printers. We proof colors and die lines.
Yes, based on location. If not, we provide clear direction that any local beginner can follow and still hit your style.
Yes. We hand off clean UI kits and assets that fit your platform.
Yes. We can present the strategy and the design story if you want.
Why Brands Across the USA Choose Naymax Digital
- Strategy first and creative first in one team
- Bold visuals that stop the scroll and stand out on shelves
- Clear words that sell with simple, human language
- Systems and templates that make your team faster
- Metrics that matter so you see ROI from the brand
- Friendly process with fast feedback cycles and real ownership
We do not leave you with a pretty PDF. We leave you with a working system and the skills to use it.
Ready For A Brand That Works Hard Every Day
If you want a brand that is brave, easy to use, and built for results, let us review your brand in detail. We will show you where you lose trust and where you can win fast.
Book your free 30 minute consultation. Get a free deep brand review after the call.